- February 03, 2020
Canadapt is an Ontario based immigration and study visa service provider with an international outreach.
Although the Canadapt perfectly knew their buyer persona, they struggled with attracting highly qualified leads to reach the customers to whom they could cater to the best value.
Another challenge the company faced was the lack of digital expertise in international markets. With many questions in mind and a limited budget on hand, things can become overwhelming.
Where to begin? What market to invest in? How to achieve the highest ROI?
Our team conducted initial research to define top priority areas. After performing A/B testing on multiple groups within prioritized markets, we were able to gain leads with high interest in Canadapt’s services that converted to sales and achieved well above the market average for ROAS and ROI.